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Thursday, 07 August 2008

Cool link about using LinkedIn to build your small business


I have been a member of LinkedIn for a couple of years, but have not used it at all to market my business.  I just got a short email from the service that shared a video of a small business owner , Sasha Strauss from Innovation Protocol who has used it to generate lots of referrals.  I thought it was really interesting, and when my book is done (ahhh!  less than 6 weeks!), I will definitely look into using LinkedIn more effectively for marketing my business. Worth pondering!


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chaitanya challa

That is a surprise! I recently wrote a post on how LinkedIn can help your small business.

I spoke about
1. Account opening and lead generation
2. Finding the decision makers and influencers
3. Making referrals long lasting

Here's the link : http://www.p2w2.com/blog/index.php/use-linkedin-to-generate-revenue-and-grow-your-small-business-home-based-business/

Katie McCartney


Thanks for the blog on LinkedIn. I get the RSS feed from LinkedIn and blew over the article. Thanks for bringing it to my attention!


JibberJobber Guy

That's great... I love when Sasha says he assumed that social networks had a business purpose (for the users). Excellent observations. I also found it interesting when he said he prequalifies his prospects/clients based on their profiles (how robust) and the recommendations.

Jason Alba
Author - I'm on LinkedIn -- Now What??? (http://www.ImOnLinkedInNowWhat.com)

Carlos Hernandez

Thanks Pam!

I will share this valuable information with my Baby-Boomer small business owner students!

Toilet Paper Entrepreneur

I love the fact that you can find your 3 degrees of separation. I use LinkedIn only to connect with people whom I have met and spoke with and know well (in Facebook I simply connect with people who are interested in similar things - but I don't necessarily know). Then when I want to connect within another person, linked in becomes a very powerful source.

- Mike Michalowicz


Thanks for the information...I bookmarked your site, and I appreciate your time and effort to make your blog a success!

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